Access The Episode Webpage here.
Welcome to interview day!
Nikki Nash is a Hay House author, motivational speaker, podcast host, and client enrollment expert. Referred to as a “marketing genius” by clients and peers, Nikki uses her 15+ years of experience to help service based businesses attract and retain their dream clients.
Nikki’s methodologies and frameworks have helped clients fill group programs, triple their revenue, double their profits, and so much more. She believes that entrepreneurship can be a vehicle for generational wealth and strives to help close the gender and racial wealth gap in America.
We Talked About:
Follow Nikki:
Connect with Sheila:
PS: Thanks so much for listening. I would love your review! If you enjoy what I share in this episode, rate, Review & Subscribe on Apple Podcasts:
https://podcasts.apple.com/ca/podcast/connect-with-sheila-botelho/id1527363160 I would really appreciate it. Thanks!
PS: Thanks so much for listening. I would love your review! If you enjoy what I share in this episode, rate, Review & Subscribe on Apple Podcasts:
https://podcasts.apple.com/ca/podcast/connect-with-sheila-botelho/id1527363160 I would really appreciate it. Thanks!
Access The Episode Webpage here.
Welcome to interview day!
Nikki Nash is a Hay House author, motivational speaker, podcast host, and client enrollment expert. Referred to as a “marketing genius” by clients and peers, Nikki uses her 15+ years of experience to help service based businesses attract and retain their dream clients.
Nikki’s methodologies and frameworks have helped clients fill group programs, triple their revenue, double their profits, and so much more. She believes that entrepreneurship can be a vehicle for generational wealth and strives to help close the gender and racial wealth gap in America.
We Talked About:
Follow Nikki:
Connect with Sheila:
PS: Thanks so much for listening. I would love your review! If you enjoy what I share in this episode, rate, Review & Subscribe on Apple Podcasts:
https://podcasts.apple.com/ca/podcast/connect-with-sheila-botelho/id1527363160 I would really appreciate it. Thanks!
PS: Thanks so much for listening. I would love your review! If you enjoy what I share in this episode, rate, Review & Subscribe on Apple Podcasts:
https://podcasts.apple.com/ca/podcast/connect-with-sheila-botelho/id1527363160 I would really appreciate it. Thanks!
And for those that say, yes, deliver a freaking, phenomenal experience, but you have to be do moving. All three things like speaking to people, inviting people to work with you and delivering an amazing experience, which is essentially like marketing, sales and delivery every single day, all the time.
Sheila:Hi, welcome to the connect with Sheila Botelho podcast. I'm an entrepreneur, self-care strategist and creator of the season self-care app. I'm committed to helping you reconnect to your purpose, elevate your well-being and build your version of a happy, successful life. It is interview day on the podcast, so I am so thrilled to welcome you to this show and to introduce you to Nikki Nash, who is a Hay House author, motivational speaker, podcast host and client enrollment expert. Referred to as marketing genius by clients and peers, Nikki uses her 15 plus years of experience to help service-based businesses attract and retain their dream clients. Nikki's methodologies and frameworks have helped clients fill group programs, triple their revenue, double their profits and so much more. She believes that entrepreneurship can be a vehicle for generational wealth and strives to help close the gender and racial wealth gap in America. Nikki, welcome to the podcast. I'm so happy you're here.
Nikki:Oh my goodness, sheila, thank you so much for having me.
Sheila:You know, as I read your bio and as I was looking at everything that came across my desk when we first were going to be having this conversation, I immediately lit up because number one like love the Hay House, love, love, love, love, love, love. And I also, you know, when I see 15 plus years, that is huge because what has happened in 15 years in the online space? Yes, all of the marketing world has just been turned on its head and it's constantly changing. So I would love to know, like, what got you into this type of work? Maybe think about start with, like when you were really young, like what did you think you wanted to do? And then what got you to this place in your life?
Nikki:Yeah, and I am actually older than I look and it's funny because now I'm like I actually think it's 18 years. But when I turned 40 this year guys, which I'm super excited about for so many reasons. But when I was younger I wanted to be an actress actually, and I envisioned myself. I've always been a creative person but have been also naturally good at math, and so I never considered myself a creative because I wasn't someone who drew all the time or something along those lines. But I was in theater, in school, I also played sports, I was on the dance team, I also was captain of the volleyball team, right.
Nikki:So I did a number of different things that were probably right in left brain, but thought I was going to go into acting and really found joy in pretending to be someone else through the art of for the purpose and art of storytelling and really just hoping that that would inspire people, motivate people, things along those lines. And before I even knew that mindset was a thing, I had mindset issues that prevented me from going down the path of marketing, I mean of acting, and I ended up thinking I was going to be a journalist and that I would just tell stories of other people. And so I went to school as an English major, thought I was going to be an on-air you know reporter, worked at TV stations in college then still had some mindset blocks around my appearance and how I looked and I didn't see a lot of people who looked like me on television and I didn't know if it was going to work. And so I decided I was going to go to grad school for journalism. And this was before I graduated undergrad and I called Berkeley and said, hey, how do I get into your school? And they suggested that I do this summer program when I graduate, that I was going to go to college that NYU has, columbia also has one. They're like choose a school and it teaches you the business side and the journalism side of running one of those types of businesses.
Nikki:And I fell in love with the marketing people. They were so cool and so chill and so I ended up getting a job at Instyle Magazine and I worked in publishing. So I worked at Instyle Magazine. I worked at Travel and Leisure Magazine, working in advertising at an ad agency on the Kraft Foods account. So it was essentially placing ads that they had in a ton of different magazines. And I went when I graduated or when I finished that job.
Nikki:I went to get my MBA and, long story short, landed a job at Intel when I graduated, as on the North America marketing team in digital and content marketing, and this was before there were ever digital marketing courses or all this other stuff. So essentially they were like well, you're a millennial I mean, I'm an older millennial, but I'm a millennial. They're like you're a millennial, you have a blog. Like, clearly, you're qualified to be in charge of digital and content marketing, clearly. So I'm grateful that it was before there were all these certifications and majors and things along those lines in that field. And, long story short, I ended up in a career in marketing and when I was ready to leave corporate, I went into the tech startups and then, as my side hustle, taught entrepreneurs how to get more dream clients and retain those clients through marketing strategy and then realized that that was actually a business, and so I did it for fun on the side and then turned that passion into a business that I've now had for eight to nine years now, and it's been a blast.
Sheila:Oh, my goodness, I love this so much. I love just all the little connector points and the creativity that is within you, obviously, that manifested in so many different things. And interesting how a childhood passion would then lead you on that journey and to where you are now, which is really it's like. Directing marketing is almost like writing screenplays for business, you know like there's so many things that are attached, but what I think is really cool, you're talking about these certifications. You pretty much were involved with writing the textbooks for the certifications, right, yeah, because you started during that time and just making it up and going with it. I just think that's so incredible and the part of your like obviously this is like, wow, look at all this. And, of course, instile Magazine, read that all the time. And Hello, travel and Leisure, yeah, like beautiful, beautiful places to land. I'm curious to know, because you know it's like ooh, look at all these beautiful things. Talk about the in between the stuff that's maybe not so shiny. Yeah, I mean I think for me.
Nikki:I've always put a lot of pressure on myself to be the best right and to be seen as the best, so that, whether it's my gender or my skin tone, like things that literally I cannot control, just to make sure that those were never the factor right that people couldn't even think about it, because they're like Nikki Nash is a freaking rock store. She's crushing life, and so I remember just always putting a lot of pressure on myself, which is funny because my parents never put this pressure on me. They're like why are you putting all this pressure on yourself? I'm like I don't know, but I really was like show, I would be the first one in, I had stayed late, I had worked really hard, but one of the things that I realized and I learned this lesson I was like I'm pretty early on. I learned it when I was in advertising that no matter how hard you worked, even if you advanced, the business still has to make business decisions, which may not be what's best for you personally and it may feel like they don't have your back at times. Not like you personally, but like the people right, because at the end of the day, they have cash flow that they have to maintain and profits that they have to maintain.
Nikki:And so I learned when I was at an ad agency and this is actually why I left advertising is. I got promoted and I noticed after a few weeks that the increase in salary wasn't showing up in my paychecks and I was essentially told that they went through a hiring freeze right after I got promoted and they couldn't put it through the increase. So I could either go back to the job that I had, even though I was already doing the job of the promotion, like they had announced it right. So I could either be basically demoted or stay in the role that I have and not get paid until the freeze is over, like not get paid the new salary until the freeze is over. And so I said, well, I'm going to keep the title because and the job and I'm going to look for my next thing.
Nikki:And that ended up being going back to school. Because I learned I like to be the one making decisions, and at the ad agency you were still dependent on what the client wanted, and so I wanted to be the client is what I thought at the time. So all my clients said fastest way to get there from where I was was to go back to school, and so I said bye, guys. Doesn't mean I got rid of any of my mindset things, but I at least have always really worked to do what was best for me and have my own back.
Sheila:That is so powerful and I really appreciate you sharing that. You did something for you and you showed up for yourself. As a result, it moved you forward. Then the trajectory wow. I just feel like these are conversations that often get so glossed over. I'm celebrating that you moved through that. How do you speak to that with some of your clients and how do you address them having their own back?
Nikki:I work right now with primarily people in the coaching and online education space. I would say the majority of my clients are women-owned businesses and they range from businesses doing $50 million in annual revenue down to I'm just getting started. I've been doing this a while, but I haven't consistently been making money. The range is pretty broad. I think what's interesting is that I work really hard to not believe that my race or gender is going to impact my success when I work with people. If it comes up, I like to have people answer the questions or the doubt that they're giving themselves, because often if we don't complete the sentence or complete the thought or complete the feeling, it just lingers. If there's a fear, that's like, hey, I might not be taken as seriously with this client because I'm a female and they're the person making the financial decisions as a male. Okay, well, why do I feel that way? What is going on? Is that true? If it is really true, then is there anything I can do about it?
Nikki:I don't believe that I can control what other people are thinking on their own, but I can control how I show up. If I'm showing up believing that they are looking at me differently or things along those lines, then I feel like I'm probably influencing that. Then they might look at me differently. But I've worked at 4200 companies that are predominantly male like, not because of the company itself, but probably the industry. They work really hard to have diversity but they're still like a lot of male leaders. I've always gone. They're not going to go. Oh, nicky's, the woman on the team or this. They're going to be like Nicky's a badass excuse my language.
Nikki:I would rather people judge me on my character and how I show up than anything else. If I show up not thinking I'm any different, I do think I'm different, just being a female, I feel like I work differently, maybe think about things differently. I probably am different, but I'd like to think that the results and the value that I bring is different. I am equally as valuable and I think if I show up and believe I'm equally as valuable, then I will be seen as equally as valuable. That's just something that I choose to believe and with clients, while I'm not a mindset coach, what I will invite them to do is to choose a belief that is true, that they believe is true but is also empowering, because if they keep listening to beliefs or thoughts that they have that are disempowering. It's going to keep them out of alignment with what they really want For me.
Nikki:I'm like all right, my negative thoughts, I'll go. That's great. There might be a part of me that believes that's true, but is that really serving me right now? Is that really helping me right now? If the answer is no, then I'm like I'm going to choose one that does serve me right now, because I have to reach out to this big company or complete this project or do this Facebook Live or whatever it is. You want to choose a belief that's going to help you take the action that you want to take, versus dwelling on the ones that are going to knock you out of the game.
Sheila:I love that this must be out of your motivational speaking playbook, because I can see why you do that and people must love it, because this is what we need to hear, we need to be reminded of it. I guess meeting clients where they're at, just like we need to meet ourselves where we're at. I love that you said choosing a thought that they believe. That is empowering. What a beautiful place to start. It's goal-setting can be so right out there and often it's like so far out it's never going to happen because we just don't believe. But having something that they believe so, so powerful, I love that.
Sheila:I think so many of us do get stuck with, whatever it is, from our past, from what we've witnessed, and we do have agency over our next steps. I think really beautiful that people get to see yeah, you're being your badass self, doing your thing, and that is why you're in those rooms. Congratulations on the shift. I mean really, let's face it, the inner work that goes into that starts with you showing up for you. That's amazing. I'd love to know, as you're talking to these new clients, when you first bring on a client, of whatever size, where do you really take them first? After it's like okay, you understand where they are, where they want to go. What is the bridge then? Where do you meet them in the middle? Is it something that it's downloaded based on the client I'm sure there's a lot of that or do you have a specific framework that you take them through? I'd love to hear.
Nikki:Yeah, I do have frameworks and pillars and things like that, just high level, really quickly. My general philosophy is that there's no one way to grow a business or to market your business or yourself or things like that, but I do believe that there are principles. What I like to do is understand what stage and phase of business somebody's at. So, for example, if they're doing under six figures which, to be honest, at least a study done in the US I think it's like 88.1 percent of female-owned businesses are doing under $100,000 a year, it's like the majority of people aren't making that much money. In fact, I think it's a little over 80 percent are doing under $50,000 a year. So I like to know what stage they're at, because what I'm going to say to you if you are doing under six figures is going to be different than what I'm going to say to you if you're at over 100,000, but maybe under 300,000, which is going to be different than if you're just shy of a million or over a million, because you would have had certain things milestones accomplished in your business. So I have to understand where you're at right now. But just because the majority of people are doing under six figures, I'll talk about what they need to, what they would focus on, and primarily, when you're at that stage of business like, what I encourage people to focus on is revenue. It's like if you are doing an action that doesn't directly tie to revenue, I don't want you to take it, and oftentimes people think, oh well, I need a website because a website is going to directly tie to my revenue, and I'm like, no, it's not.
Nikki:I was like I literally had my first few clients come in I think my first three clients alone. I knew I didn't have a website and I had a Google Doc or a phone that they didn't see. It's that I read off of to make sure that I said the same thing to each person. So good, people just want to speak to you, know that you're a real person and understand how you can help them, and so for me, it's like all I want folks at that stage to worry about is getting in front of people who are their ideal client.
Nikki:Really, you have to know who. That is right and really speak to as many people as possible and invite as many people as possible to work with you and, for those that say yes, deliver a freaking, phenomenal experience. But you have to be doing all three things, like speaking to people, inviting people to work with you and delivering an amazing experience, which is essentially like marketing, sales and delivery every single day, all the time. The biggest mistake I made was that I focused on marketing and sales and then I got a bunch of clients and then I focused on delivery and then they were done and I was like, oh crap, I don't have any clients, and then I had to focus on marketing and sales again. It's like no, you do all of them all the time and that's your fastest path to getting up into that next 12%, which is people doing above six figures in business.
Sheila:Wow, yeah, it's crazy to hear, though when you think about the percentages, it's like there's so many people going out on their own and doing it, but I love what you said here about really meeting them where they're at. But then also those three key things, all of the other pieces come together, and so I'm curious to know how you help clients really trusting their intuition with some of the directions they're going to go.
Nikki:So I think the first thing is, I believe that when you're building a business, you want to look at what your skills and capacity and gifts are, and when I support people, I'm really good at one. I'm highly intuitive. You can call it intuitiveness, depending on people's faith. It depends on if it's a God-given channel, the universe channel, or just within you. But I happen to have shifted how I speak about it throughout my career, just because historically I would be. I want to impact as many people as possible, so I'm going to use the most generic phrasing ever, but I find that when I speak the way I want to speak to people, it resonates right. So I use the word God. If you use universe or something else, insert that. But what I always tell people is that you're not building this business alone, like you have another business partner. Here I say God, you can say universe, say whatever you want, but like you're not alone, and so the thing that you want to do is make sure you're consulting your business partner and I'm another business partner there with you and like the three units together right, are going to help you get to where you want to go.
Nikki:And what I often listen for and challenge people is when they want to implement a certain strategy or not, or do something different than. What I advise is to figure out if it's because their business partner advised it or because they're afraid, and so there's oftentimes I've spoken to people who are still building up that intuitiveness right, and so they believe any thought that they have is intuition. It's like, oh yeah, well, I had this hit that I shouldn't do X, y and Z, and I'm like, is that an intuitive hit or are you just afraid to be seen Like let's talk about it Like what, don't mind, you know? So I think the more I really advise people and it took me a long time to be able to do this but to spend time not looking at a computer, not doing anything, in just silence and just get used to feeling I'm a feeler. People may get their intuition different ways, but I can pretty much tell if something's right for me or not based off of how I feel when I think about it or hear it, and so some people kind of experience it a little bit differently.
Nikki:But I encourage people to understand themselves best, and usually that comes from spending a good amount of time not being distracted with a phone or a computer or something being out in nature, when they can and just kind of getting used to how they can tell if something's right or not right for them, and when they're able to do that, you're able to cut out a lot of the noise and cut out a lot of what I call the BS that people end up spending their time doing in pursuit of building their business or going after their goals. That really don't matter, like, in my opinion, business is pretty simple and you don't need to be doing that many things. It's that you have to do those things consistently. And until you do things, figure out what are the few things you need to be doing, and doing those things consistently, you'll find yourself struggling in business.
Sheila:Oh, thank you Louder for the people in the back. Like, honestly, this is a rewindable moment. Everyone, and it's something that I think we circle back to, we need to be reminded of continually Is to not overcomplicate things. And, yeah, that intuitive piece and, of course, the nature Like that, for whatever it is that you're connecting with and for me, it's God as well it is something opens up when you're out, away from the screen, even if I'm, frankly, I love being outside, but even if I'm not outside, I'm just somewhere else, away from the tech and the things that keep me like on a linear path. It really, really helps, and so I love that you speak to that and that you're guiding people to really question some of their beliefs and question where is it coming from? What are your thoughts on creating diversification in revenue and how do you address that with new businesses versus existing businesses? Yes, to really help them do more with less.
Nikki:Yes, so at the highest level. I believe in diversification in revenue at the beginning level. If you are making under six figures, heck honestly. If you're making under $500,000 in revenue, I am a big fan Though actually there's caveats there if you're doing under $500,000. But definitely if you're doing under $100,000, I'm a big believer of you having one offer. I don't care if it's one on one, I don't care if it's group. I mean, I do care slightly. But having literally one offer that you were creating for one specific problem and or result, right, like, hey, when people join this program or work with me one on one, this is the result that we're targeting. This is like the goal, the eight, what we're aiming for. And you sell the heck out of that over and over and over again.
Nikki:And the reason why I don't like people diversifying early on is because, typically, when you have multiple things that you're trying to market or promote, you most people get a little overwhelmed, because not everybody is a natural marketer in the first place. So it's like well, how do I talk about this? How do I not confuse my audience with that? And so if you are confused, your audience becomes confused and, quite frankly, you can pretty quickly and pretty easily get to six figures with just selling one thing. It's oftentimes and I'll use an example I was speaking in a friend of mine's community and part of what we were doing is creating their 2024 plan, and so I had them set their 2024 annual revenue target and then I had people tell me how they planned on reaching that target, what they were selling and how many clients. And I had someone who I believe their target was around $250,000. And when I tell you, they just kept listing offer after offer. I think they had like 10 offers and they're like and then, if I can get 10 people in this and 50 people in that and 30 people in this, and I'm like I don't even know what you're selling, let alone the differences between these things.
Nikki:At this point I'm like sell one thing, sell it well, get really good at it, know who it's for, who keeps buying it, why they buy it, get testimonials for it, become magical at selling this thing, because then you can put systems and structures in place so that it consistently sells and then you can create another thing. But if you are creating all these things and nothing's really successful, you're splitting your time. You're likely losing money right, real talk, and you're often just stressed out about it, and so I'm like come up with the one thing, sell the heck out of it. Most people resist this because they're like Nikki, I have so many ideas. You know, I am the queen of too many ideas. I have an entire notebook of ideas and I'm like I cannot do this idea until the thing that I am committed to and focused on works. That's it.
Sheila:Oh, so good. Then, when you get past a certain mark, how do you have people thinking about diversifying and I think you alluded to it in terms of getting the support and structures in place to have maybe things automated Like how do you focus?
Nikki:Yeah, so I actually shifted my belief on what the different streams of income look like, and the reason why I said before like heck, even under $500,000, is that I know a number of business owners that have seven-figure businesses with one offer. In fact, one of my consulting clients has a $40 million business and they sold one thing for a year, like it was the only thing they sold, and just sold. And just now we've created a second offer, and that's primarily because of the economy, but like they've sold one thing and they're making $40 million a year. Right, and so let's just start there, and what I will caveat is that the way to diversify your income doesn't necessarily have to mean creating another offer, and so what I do now, and one of my big focuses now, are on affiliate marketing. So, because I tend to help people build profitable online businesses, there are things that I use that I love, that I recommend the heck out of that. I tell people to get all the time that I am not even thinking about having commission off of, and so what I do now is that I actively promote like, hey, here are the things that you can use for your website email marketing, creating sales pages or paying or having people pay you right, either of certain things I use. I am very open about saying like, hey, if you use my link, I do get a commission, but you oftentimes they get a discount. So it's like you get a discount, I get a commission for the sale when, when and if you have a part of your business where you're, I'm actually not selling anything. I don't have to deliver anything, I'm just recommending something and revenues coming in, that's magic, right?
Nikki:I also because generational wealth has been something that's incredibly important to me, not just for my imaginary children that do not exist yet. I hope one day they listen to this and they're like mom, I'm not imaginary, but I want kids. I don't have kids yet, so not just for them, but for the fact that I really want to be a a big giver to organizations and causes that mean a lot to me. And for me to be able to do that, I need to be like. I would like to have an abundance of wealth so that I can be like here's a million dollars, here's like three million dollars, here's five million dollars, right, I want to just be able to give money away Now. For me to be able to do that, I can't be working 40 hour weeks, 20 hour weeks, I really can't. So I have been more and more investing and doing things in real estate. Now it doesn't need to be real estate for folks, but I encourage people to look at how they can build or create appreciating assets that are also producing cash flow consistently.
Nikki:And the aha moment I had with this was, honestly, Robert Karasaki. I was like what's his name? I was like Karasaki, rich Deport. Robert Karasaki. There was this video. I literally to this day don't know where I found the video specifically.
Nikki:I think it was on Instagram and he was just saying how, if him and his wife, ken, wanted to buy a car, for example, he wouldn't go like let me buy the car with money that they already have. He's like we have to know the car payment and until they have a cash flow producing asset that is appreciating in value, that brings in equal to or more than that car payment, they're not going to buy it. And I'm like that's a whole new way of thinking. It's like, oh, I don't need to spend the money that I have. I'm going to make sure one of my assets that increases in value over time and brings me cash flow bringing in money every month is paying for this. I'm like, all right, well, I'm sold, whether it's investing in businesses, investing in real estate there are a number of different avenues but I now diversify my income through affiliate marketing and looking at appreciating cash flow, producing assets, which, to me, is very different than creating a bunch of different offers inside of an existing business.
Sheila:That is. That's the holy grail of like not burning out, because, like you say, you only have so much time and when you're using all of your time just to create, create, create, serve, deliver, deliver, the creativity fizzles. And this is when women come to me and they want to burn their businesses down to the ground because they're just it's too much. But having these little tweaks and these understandings that, like you said before, practicing consistently over time, that's the key, and I'm grateful to have had diversified income for a number of years as well, really starting with network marketing, oh my goodness. And there's so many things here. Nikki, I just I wish I could talk to you for like two hours. One last business question In terms of really creating that consistent revenue that people are after, like once they have some of these things in place. You've just mentioned what is like a key that you take people into on helping them achieve that.
Nikki:Yeah. So when it comes to consistent revenue, there are a couple of general pathways to get there, and I'm gonna talk about my two favorite One is, let's say, for example, I'm selling a product for $2,500, right, and I wanna bring in $25,000 a month. I'm doing this so that the map is easy. So then, if I wanted consistent revenue, I would need 10 sales in full of that $2,500 offer to have $2,500 a month, which means I would need a validated marketing system that pretty much almost guarantees like you don't wanna say it guarantees but based off of the track record, we'll bring in 10 clients or more each and every month, right? So I have a framework called the MAD Scientist Framework, which MAD is an acronym, it's M-A-A-D and it's really around how do you create a marketing plan that works for your business, and so the M stands for make a plan and have a framework on how you make your marketing and your client acquisition plan right. But you make that plan. Then the first A is that you activate the plan, because a plan on a piece of paper means nothing. If you don't put it into action, right, it's literally worthless. So you activate the plan then and this is where most people fall off. The framework, without knowing it right, is adjusting the plan based off of the results. So you have to like look at the plan just like a scientist trying to invent something. They're like, hmm, that hypothesis didn't work, let me check some of the variables and tweak something. And so they adjust the plan and then they do it again. Right? So that's the framework make a plan, activate the plan, adjust the plan based off of the results and do it again. And when you do that over and over and over again. This is another reason why I'm like have one offer, because if you have multiple, you have to do this with every single offer, which is a lot right. You do it over and over and over again and sometimes, on average, it probably takes like seven times of doing the same thing with tiny tweaks over and over again to get a desired result. Some people it takes 12, 24,. It's just like I just keep doing this webinar, or I just keep speaking on podcasts, or I just keep blogging, or whatever it is. That's part of this plan for you. You just keep doing the thing over and over again and ideally you then can go all right, I'm bringing in the consistent clients each and every month.
Nikki:The other way to do it is to have a high ticket offering that has a payment plan. So, for example, I'm gonna lower the numbers. Let's say my monthly payment plan for the program is $1,000 a month. I like to use numbers on podcasts that I can show that I can do math. So let's say I wanted to make $20,000 a month, right, instead of the 25, and my monthly payment plan was $1,000 a month for my year long program, and the year long program is 12 grand, right. Then I would know that I need at least 20 people in that program to pay $1,000 a month, and I know that, all, right. Every month for the next 12 months I'm at least gonna have 20 grand coming in.
Nikki:So you wanna create something where you have a high probability of hitting your numbers. Now the reality is is that some people will miss a payment or need to something, or maybe you had the wrong person in the program. You decide to refund them and kick them out, so you probably need a little more than 20, but, like those are the two main pathways or the simplest main pathways for someone that's doing coaching or online education to have consistency, and so it's usually some sort of recurring revenue from, ideally, payment plans. There are many other ways to do recurring revenue, but that's usually the simplest for people or having a marketing plan that they know has predictable results, or, quite frankly, both of those things are kind of a win, because then it's consistently hitting the baseline and consistently growing.
Sheila:Awesome. I love that, and what are some of your like? Do you have some favorite ways that you attract high value clients to something like this?
Nikki:Yeah, I'm going to tell a quick little story that shares my framework. I, for those who have listened to me before, I use dating as an analogy a lot with business. I think dating and business are so similar. As someone who's single and dating and someone who is an entrepreneur and running a business, I'm like, oh my gosh, I'm just doing variations of the same thing in different ways. I have a methodology called just like dating. Essentially, just like dating is the framework I use to complete the M part of the mad scientist framework. That M is make the plan. Just like dating is the plan.
Nikki:When you think about dating, you have what television calls a meet cute, which is how you guys meet. It's like, oh, I dropped my pen at the cafe and he picked it up and we looked at each other in the eyes. We had this moment. You have something that could be someone sees you on Instagram here. It could be somebody hears me on this podcast, but you have some introduction. Then from there, ideally, you spark some conversation or some form of gut feeling is created. If you want to keep the conversation going, then you metaphorically exchange digits. You find a way to get contact information From something like this. I would offer a freebie and then people could join my email list if they want to stay connected. Then, after you exchange digits, it's like you go on.
Nikki:You enter dating, you go on the first date. The first date is really to determine if you ever want to go on a second date. The second date is like do I want to go on a third date? Then, at some point, you're dating and you're getting to know each other and you're warm and fuzzy and this is great. Then, depending on if you're my grandmother or Beyonce, I'm going to give you two things that happen at this stage. My grandmother would say piss or get off the pot. Beyonce would say if you like it, then you better put a ring on it. Really, in the dating stage, both parties are determining if you want to have a committed relationship. Then there's a proposal and potentially a wedding and all that magic In business again.
Nikki:For me, it's like I'm on podcast guesting. I'm actually doing five interviews today. It's my podcast guesting day. Awesome. Whenever these episodes release, somebody may hear it and go oh, nikki Nash, she seems pretty cool. I'm into her. Let me get her freebie. Great, they joined my list. Then I will send them, likely some podcast episodes that I've done that will help them, or a video that I did that will help them. After we've built this relationship back and forth, I'll invite them to join my accelerator and I'll be like, hey, here's what the accelerators all about, if you're interested. If they say yes, they're in the accelerator. That's the proposal. If they say no, we're still dating as far as I'm concerned, because to me a no is not right now Then we'll just keep dating and I go all right. Maybe I didn't showcase the value of this program enough for this person at this time. I'll continue to do so. Or maybe they're honestly just not ready. Maybe they're already in another relationship. They like me a lot, but they're monogamous and faithful. They're just not looking at anything right now.
Sheila:You never know.
Nikki:You just go that way For getting high value clients to answer your question. I'm a big fan of anything that gives people a chance to really get to know you. I really like podcasts, interviews or having your own podcast. I like speaking on stages. I like any way that somebody can hear or see me, because then they get a sense of my personality and hear a little bit about what I'm about and can easily determine if they're at least intrigued. Right.
Sheila:That's how I like to connect with high value clients and then, using a framework like that, Wow, what a fun way to look at it, because I think a lot of time when I speak with individuals about their businesses, they just really want to be with the clients, they want to see them transforming, they want to get it out there. Getting to that place and reaching the clients, a lot of stuff comes up emotional stuff, worthiness stuff. All that it feels heavy. Your framework is so lighthearted and effective because that's totally the way it works in any kind of relationship. You mentioned your accelerator. I would love for you to share where people can find and follow you, how they can get into your accelerator and talk about some of the things that you are actually an affiliate for right now that you feel may be a value for some of the entrepreneurs listening who really want to make things easier in their business world.
Nikki:Absolutely. The accelerator is primarily or it is, I shouldn't say primarily it's for those folks that fell into the 88.1% of folks that are doing under six figures in business, because it's really designed to help them focus on marketing, sales and client delivery. We'll build together a walk you through how to build your just like dating strategy. We'll do the mad scientist over and over and over again until you get results. I'm there to help you, in a group setting, interpret your results, really know how to adjust the variables, things like that, because my goal is to get more people out of that first stage of business as quickly as possible, because then they have a longer chance of survival, creating a sustainable business and, frankly, impacting more people. I do have more information on my website about the accelerator. It's like nickinashco backslash accelerator. But for folks that are like, hey, I want to hear more about the game plan at the highest level to get out of the stage one, I do have a profitable coach blueprint, so I will provide the link for you to be in the show notes as well. It's just a guide. The guide then also introduces the accelerator as well, but it's a nice way to go. Hey is Nicky's strategy and game plan and something that feels aligned to you to decide. If you want to even consider the accelerator, I'll give y'all the free blueprint.
Nikki:Then I feel like you asked me some other questions, which were great. Oh, resources, what else was there? I think, at the simplest form, what people probably need earlier in business is they need an email address. I'm a big believer of having an email address that's not at Gmail or at Hotmail or at I mean, I don't know who uses AOL, but any of those things. I use Google Suite. I'm not an affiliate for them, I don't believe but I can provide a link to that for you to share with folks.
Nikki:I am an affiliate for Thrivecart, which is what I use to process payments and build sales pages and checkout pages. I primarily do that because I do offer affiliates stuff myself, so not only am I an affiliate for other people's programs, I invite people to be an affiliate for mine, and ThriveCard is a really easy way to track and help people become an affiliate for my stuff. So I have that, and then I have an email provider that I like to use and so I can send you the link for that as well. But those are probably the main things that I think people need to really get started in a business. You don't need a website. But I am an affiliate for Squarespace and a Squarespace template thing. But I personally believe that unless you're already making some money in your business, don't invest in building this website or anything, if anything. If you want to have a website, I'm a big fan of a page that just says we're getting a makeover new site coming soon and then the new site will come once you've started bringing in some clients.
Sheila:That's amazing. Yeah, exactly, that's a really great way of doing it, I agree, and just really focusing on the actual task at hand getting the clients in the door and getting that transformation happening and whatever it is that your business is. Well, nikki, this has been a pleasure and I would love for you to share, now, as we end, what self care is lighting you up right now in this season.
Nikki:Yes, so I am originally from New Jersey and I moved last year to Florida, to St Petersburg, florida, and I live right like probably less than a half a mile from the Tampa Bay, and then on the other side of St Pete is the beach. So I have both the bay and the beach and every day I literally walk to the water, I'm out. If you're into astrology, I'm a cancer, I'm a water sign. So being out in nature nice Me, being out in nature is magical. So I go for walks every morning. I went for a walk this morning.
Nikki:My morning walks range from, like you know, two to seven miles in the morning. It kind of depends on how early I leave and when my first engagement is. But that's my jam is to just be out in nature, go for walks, spend time quietly and, quite frankly, I will go for multiple walks a day. So if I just need to kind of get away from technology, because I'm in a one bedroom apartment, just like being in this space without looking at my technology feels a little boring. So I love to go out into the world, but that's my my biggest self care thing is is being out in nature, and then also I'm honoring what I need to be alone, because I'm also believe it or not I'm pretty introverted, and so I like to be by myself.
Sheila:So I have to honor that as well, having that practice and then also having that understanding of when you're actually on to connect and then recharging. You know yourself best, fellow cancer. Yes, thank you so much for sharing all of this. Everyone go check out these links that are in the show notes. And, nikki, I so appreciate you being here.
Nikki:Thank you so much for having me.
Sheila:Wonderful. So, everyone, thank you so much for listening. I know that you got so much value out of what Nikki had to share today, so please go follow her and tag us on social media, because we can then shout out your message to those who may need to hear it and really be able to tap into some wonderful strategies to move you into your next phase of life and business, and I'm so grateful for you being here. Have a beautiful rest of your day. Big bless yeah.